Atlas Commerce Names Bernstock CEO

Former Vlasic, Campbell Soup exec gets nod

MALVERN, PA. - January 11, 2001  Atlas Commerce, a provider of Internet business applications for what it calls "private eHubs," announced the appointment of Robert F. Bernstock as the company's new CEO.

Bernstock, a 25-year veteran of senior management, succeeds Gerry O'Connell, who will continue to act as interim chairman of the company's board of directors.

Bernstock, who will also serve on Atlas Commerce's board, was most recently director, president and CEO of Vlasic Foods International. Prior to joining Vlasic, he was elected one of two executive vice presidents of Campbell Soup Company in June 1997. Previously he served as president of U.S. Grocery and a senior vice president of Campbell Soup Company. Prior to joining Campbell, Bernstock held a variety of top-level positions in the software and telecommunications industries.

Bernstock said that he was attracted to Atlas Commerce because of its senior management's vision for using collaborative commerce to cut time-to-market cycles. "In leading multi-billion dollar businesses," he explained, "I have experienced the enormous challenges companies face in developing value chain efficiencies. With keenly tight margins in most industries, it is a business imperative to control the supply chain process from product introduction to multi-tiered partner fulfillment and delivery to replenishment."

"Bob's fast moving career success started in the marketing arena in North America and grew into executive management," commented David Johnson, former chairman, president and CEO of Campbell Soup Company. "He learned how to lead growth businesses as he developed the European and Asia Pacific markets. He is eminently qualified to lead a dynamic and aggressive software company."

"We are tremendously pleased to have Bob join our team," said Dan Tiernan, president and co-founder of Atlas Commerce. "His appointment represents an important milestone in our company's rapid growth."