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Mercado teams with ATG to improve e-catalog performance

Fremont, CA  March 26, 2001  Mercado Software, a provider of e-Catalog search solutions, today announced an alliance with ATG, (Art Technology Group Inc.), a supplier of online customer management and electronic commerce solutions. The partnership enables joint customers to deploy Mercado Software's IntuiFind e-Catalog search solution on the ATG Dynamo e-Business Platform in order to improve e-catalog search, customer relationships and site functionality.

To speed customer deployment of the joint solution, Mercado Software provides an IntuiFind Value Pack for ATG Dynamo 5. The Value Pack includes productivity-enhancement tools, as well as a subsystem for incorporating personalization and scenarios within the search. Leveraging the Dynamo 5 subsystem for rules and scenarios, the Value Pack enables a non-technical business user to define personalization of search results plus search-driven scenarios, such as cross selling or e-mail follow up.

"What we saw in ATG was an excellent opportunity to collaborate with a leading e-commerce company that, like Mercado Software, is focused on improving customer satisfaction," said John Sliney, vice president of marketing for Mercado Software. "The ATG Dynamo e-Business Platform, enhanced by IntuiFind's search capabilities, is a major breakthrough for e-catalog businesses that want to manage their customer relationships better and significantly improve performance.

"ATG has turned to Mercado Software to solve our customers' need for a robust, intuitive and scalable e-catalog search solution," said Ken Volpe, vice president of product management at ATG. "As a result of our partnership with Mercado Software, we can recommend to customers a search solution that is unique in its ability to leverage existing catalog structures, help users to find what they want, and speed deployment."

Built to search content-rich e-catalogs, Mercado Software's IntuiFind lets buyers find what they are looking for, regardless of spelling, terminology or wording, and without the need to understand the complexities of the underlying data structure. IntuiFind features more than 50 linguistic knowledge banks designed specifically to allow intuitive access to e-catalogs stored in structural databases.