A Hallmark of Efficiency

Hallmark Cards gears up Web site for Christmas, selects Yantra to help

TEWKSBURY, MA  November 5, 2001 Yantra Corporation, a provider of multi-enterprise commerce management solutions, today announced that Hallmark.com, the online e-commerce site for Hallmark Cards, is using Yantra's Demand Solution for extended order and inventory management. The announcement coincides with the recent re-launch of the Hallmark.com site for the holidays.

Through Yantra's Demand Solution, Hallmark.com hopes to achieve complete order and inventory visibility across its different on-line channels, business units, distribution centers and third party suppliers. Other possible benefits for Hallmark include reductions in cost and time coordinating, and fulfilling on-line orders that involve multiple trading participants. The Yantra application extends Hallmark's existing ERP (enterprise resource planning) infrastructure and gives Hallmark.com the flexibility and scalability to rapidly add new third-party product offerings and services, and to integrate with other distribution channels.

"Yantra's software lets us quickly expand our consumer direct business. It helps us manage multiple business processes more quickly and easily," said Tracie Tempel, Hallmark.com vice president, strategy/business development. "This solution automates a variety of processes that run the site, ensuring that we deliver the level of service Hallmark customers expect."

"Hallmark is one of the best known and respected consumer brands in the world," said Devdutt Yellurkar, President and CEO of Yantra. "As Hallmark.com adds new products and services, and builds out new customer channels it requires a highly scalable and dependable platform that can ensure a consistent, high quality customer experience. Yantra's application is dynamic enough to handle the varying fulfillment requirements of Hallmark's different on-line offerings. At the same time it can also accommodate the different capabilities and requirements of Hallmark.com's supply chain partners."