Going with the Flow

Mediagrif acquires Chicago-based Flow Systems Corporation

Montreal  January 23, 2002  Mediagrif Interactive Technologies Inc., a developer and operator of business-to-business e-commerce marketplaces and provider of e-commerce and product information content management solutions, announced today that it has purchased Flow Systems Corporation, a software company specializing in catalogue content management and cross-media publishing, from Nurun Inc. The terms of the transaction were not disclosed.

Flow Systems' solutions span the entire product information lifecycle from acquisition of product data through catalogue publishing for industrial manufacturers and distributors with large or complex product lines. Flow Systems solutions allow enterprises to build and maintain a product information database for all its catalogue publishing needs including automatic updating of e-commerce systems, Web, print and CD-ROM catalogues.

With the growth of e-commerce and the multiplicity of media formats, companies are seeking solutions to create, manage and publish their product information more efficiently. Mediagrif's content management technology, coupled with Flow Systems' cross-media and printed catalogue automation expertise, will provide customers with a unique and complete enterprise wide, product content management and publishing solution.

Product content management has become an indispensable element of e-commerce applications. This acquisition therefore reinforces Mediagrif's positioning as a leading provider of B2B e-commerce and product content solutions. Flow Systems expertise, market recognition, and strong relationship with existing customers in the United States strategically complements our existing content management product line and substantially accelerate Mediagrif's penetration in that market. stated Denis Gadbois, chairman and CEO of Mediagrif.

Flow Systems applications will benefit from Mediagrif's e-commerce technological and operational expertise. Also, as commercial content management becomes essential for companies selling online, thousands of Mediagrif's e-marketplaces customers will find value and interest in our services. said Alister Gibson, President of Flow Systems Corporation.