Picking Partners

Profile Systems and Intellicision to market product-data synchronization solution

West Springfield, MA  April 8, 2002  Profile Systems, a privately-held developer of product data and supply chain management solutions, announced that it has entered into a teaming partnership with Intellicisions, a business intelligence solutions and services firm. The two organizations will jointly market Profile Systems' MasterDepot solution.

According to the companies, product data synchronization increases the accuracy of purchase orders and invoices, creates a flow for the dissemination of information relevant to product and packaging updates, reduces the instances of redundant inventory in the supply chain and speeds time to market for new products and promotions. Bill Donovan, president of Intellicisions, said, "The focus on the supply chain is a critical area for most companies looking to streamline operations and improve overall effectiveness  Profile Systems delivers in a big way by improving overall data accuracy at such a prolific scale."

The companies will employ product data synchronization software between the various business applications that manage and account for the trading relationship.

"Intellicisions knows how to target the key business indicators that are critical to efficient product and inventory management operations, and leverage the standardization of product and inventory data that MasterDepot delivers, said Ed Mallen, president and CEO of Profile Systems.