WWRE Selects Visibility Solution

WorldWide Retail Exchange aims to provide member companies with global, multimode visibility

Cary, NC  August 16, 2002  The WorldWide Retail Exchange (WWRE), the Internet-based B2B retail e-marketplace, has tapped enabler BridgePoint to provide supply chain connectivity, visibility and data quality services to its members and their trading partners.

In addition, the WWRE has concluded an alliance with BridgePoint that enables the retail exchange to offer the enabler's supply chain visibility services to its members and their trading partners.

BridgePoint said that, through the alliance agreement, WWRE member companies can gain access to critical status information for scheduled inbound, outbound and in-transit shipments moving on any mode of transportation globally. This information will be collected using BridgePoint's existing trading partner network and retail-focused business model that will be tailored specifically for WWRE members by the enabler and the exchange.

"This approach leverages the synergies between BridgePoint's retail solution and the WWRE's other services," said Stephanie Miles, general manager at BridgePoint. Mills asserted that the alliance would help accelerate the financial benefit that WWRE member receives from the exchange.

BridgePoint said its solution includes a private logistics trading partner network that will simplify the collection, validation, interpretation and aggregation of data from suppliers, carriers, freight forwarders and other partners from around the world. As a part of the WWRE WorldWide Trade Logistics solution, BridgePoint will extend these services to exchange members and will then manage this network, utilizing its data quality engines to power the overall solution.

The WWRE will also offer BridgePoint's other services  including order and product tracking, alerts, exceptions and analytical reporting  as part of this service offering.

Potential benefits from the BridgePoint services include reduced inventory, improved customer service and streamlined global supplier/trading partner networks.

"BridgePoint's ability to demonstrate a successful data management solution was a critical decision factor in entering into this alliance," said Colin Dyer, CEO at the WWRE. "Their ability to automate the collection and validation of data from numerous, global sources clearly sets them apart from all other providers."

The joint solution is available immediately.

The WWRE is a B2B exchange for retailers and their suppliers. Designed to facilitate and simplify trading between retailers, suppliers, partners and distributors, the WWRE currently consists of 62 members from Africa, Asia, Europe, North America and South America with combined sales of approximately U.S. $900 billion.

BridgePoint, a division of CSX Corp., is headquartered in the Research Triangle Community of North Carolina's Raleigh/Durham area.