Indianapolis December 10, 2002 In a move designed to more fully integrate its worldwide marketing operations, J.D. Edwards and Co. said it upgraded its licensing contract of Aprimo Marketing.
J.D. Edwards, which develops collaborative enterprise software and services, originally selected Aprimo Marketing enterprise marketing management software as a platform to support the company's sales growth and improve operational efficiency and financial accountability. J.D. Edwards said the new license extends these capabilities to 17 worldwide J.D. Edwards marketing centers, including the United States, Canada, Central and South America, as well as several countries in Europe, Africa and the Asian and Pacific Rim.
In its initial deployment, Aprimo Marketing replaced J.D. Edward's legacy e-mail and marketing automation software package in which key marketing data was only accessible through disparate, offline productivity tools. The Aprimo solution has a consolidated database of information for J.D. Edwards' marketing teams to access in real-time, and it provides secure access to outside suppliers, such as advertising agencies and telemarketing firms.
Also, Aprimo Marketing said it allows J.D. Edwards to manage marketing leads through a purchase decision cycle, and the software tracks campaign results against marketing expenditures, allowing J.D. Edwards to demonstrate how much revenue is generated for every marketing dollar invested.
Les Wyatt, chief marketing officer for J.D. Edwards, said, "Since implementing Aprimo Marketing in early 2002 we have increased our qualified marketing leads and eliminated wasteful spending. Now J.D. Edwards' marketing activities carry our brand message forward in an effective and consistent manner, and we are able to keep a detailed history of every customer and prospect contact."
Aprimo Marketing is comprised of seven modules that encompass various functions of marketing operations and demand creation. J.D. Edwards uses six of the seven modules: Strategic Planner, Financial Planner, Marcom Manager, Direct Marketing Manager, Web Response Manager and Lead Manager.