Bayer, Welch's Select WWRE as Home Data Pool

Will synchronize public, private data with WorldWide Retail Exchange members, UCCnet community

Alexandria, VA  December 18, 2002  Healthcare concern Bayer Consumer Care and juice and jelly giant Welch's announced this week that they have selected the WorldWide Retail Exchange as their home data pool.

By selecting the WWRE's WorldWide Item Management (WIM) solution, the organizations will synchronize public and private data with WWRE members and with UCCnet community members via the WWRE's conduit to UCCnet.

In addition to the WWRE's global catalog and item synchronization capabilities, the WWRE is also a UCCnet "Preferred Partner in Sync" and is supply-side certified for machine-to-machine connection to UCCnet's GLOBALregistry and GlOBALhub.

The manufacturers cited the WWRE's ability to bring manufacturers and retailers together on a single, neutral platform and its commitment to driving and adopting evolving EAN.UCC standards as key decision factors.

"Publishing our consumer care products to the WWRE is an important first step in carrying out our item management strategy," said Tony Gabrielli, manager of customer e-commerce/replenishment at Bayer. "The next step will be to onboard these products to UCCnet for item registry and data synchronization services, which we will do via the WWRE."

Jim Callahan, director of corporate communications at Welch's, said, "Welch's will utilize the WWRE and UCCnet to deliver information for all 300 of our products to our customers and to work towards eliminating inefficiencies in the supply chain."

The WIM solution currently consists of an item synchronization service that is live in seven languages, UCCnet on-boarding services and a global catalog containing public and private trading relationship data in food, apparel and general merchandise categories.