Aberdeen Debuts Online CRM Community

CRM Access offers fresh data and analysis to sales, marketing and service pros

Boston, MA  January 22, 2003  Technology market consulting and research firm Aberdeen Group this week announced the official launch of CRM Access, its enterprise-facing Web site that, according to the company, delivers insights to sales, marketing and customer service executives.

"We're very excited about bringing this resource to the CRM [customer relationship management] community," said Denis Pombriant, vice president of CRM Research at Aberdeen. "Qualified professionals gain free access to the latest CRM research on CRM Access, without the burden of subscription fees."

CRM Access uses Aberdeen's knowledge of CRM to decipher the dynamics of customer relationship management technologies. The contents of the site reflect independent research and analysis by Aberdeen Group's Customer Relationship Management research practice. The site is the second offering of The AberdeenEnterprise Network  Aberdeen Group's network of business end-user portals  the first being Supply Chain Access.

"We will use CRM Access to survey the enterprise community, allowing site members  known collectively as the 'CRM Congress'  to express their opinions on CRM issues and potentially influence how CRM technology providers deliver their products and services," added Pombriant.

Aberdeen said CRM Access offers business end-users the following tools:
" CRM 50  Aberdeen's quarterly ranking of the top-performing public CRM technology companies.
" Aberdeen Perspective  Frequently updated analyses of current CRM news, issues, events and analysts' field experiences.
" Strategy Corner  Tactics for managing customer and partner relationship, provided by Aberdeen analysts and supported by speeches, presentations and interviews from industry thought leaders and practitioners.
" CRM Interview  Online conversations with CRM executives, academics, and practitioners, directed by Aberdeen's CRM Research team.

In addition, the analyst firm said that all CRM Access content is free to qualified sales, marketing, and customer service executives, and site membership includes a delegate seat in Aberdeen's "CRM Congress", the opportunity to participate in quarterly end-user surveys and a free subscription to the Web site's newsletter.

The site can be accessed by registering at www.crmaccess.com.