Interactive Communications Management

Software AG solution aims to let companies manage electronic communications with clients

Reston, VA  February 4, 2003  XML solutions specialist Software AG this week rolled out a new solution designed to let large and midsize organizations create, customize, send and manage electronic communications with their clients.

Software AG describes its PowerLynX as an interactive client communications management solution that can help organizations improve client retention, control communication costs and increase revenue by increasing client touch-points and providing a single view of all client communications.

PowerLynX uses XML technology to transform static documents into interactive communications that can be created dynamically and distributed through e-mail, Web portals, wireless devices and other existing channels. Recipients of the information  customers, employees, citizens, contributors or business partners  are able to interact with the content in real time, providing immediate feedback that enables the sender to take appropriate follow-up action.

PowerLynX presents organizations with a consolidated view of their client communications, even though the content of the communications might have been drawn from different systems throughout the organization. Organizations can track client responses, as well as determine the cost of communicating with each client through multiple channels.

Integrating with a variety of back-office systems, PowerLynX automatically combines modifiable document templates with database content and distribution list information to create personalized interactive documents that can be sent over the Internet. When a PowerLynX message is received as an e-mail, for example, the recipient is able to open the message as a hypertext markup language (HTML) document and interact with it in a manner similar to forms available on a Web portal.

PowerLynX for Windows is available now. A UNIX-based version is planned for delivery later in 2003.


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