Mazda Tackling CRM

Taps integrator eForce to implement E.piphany customer relationship management system

Hayward, CA — April 4, 2003 — Mazda has selected eFORCE, a provider of information technology solutions, to develop a customer relationship management (CRM) system based on J2EE-based software from E.piphany. The project includes the design and deployment of a Web-based consumer call center.

Mazda North American Operations (MNAO) is responsible for the sales and marketing, customer parts and services support of Mazda vehicles in the United States. Headquartered in Irvine, Calif., MNAO has more than 700 dealerships nationwide.

eFORCE said it won the deal with Mazda based on its fixed-price, fixed-time deployment model. eFORCE's longstanding alliance with E.piphany and its experience deploying CRM solutions in various markets, including the automotive industry, were also key contributors to the selection of eFORCE by Mazda, the system integrator said.

"We are impressed with eFORCE's understanding of both the technology and the markets we serve, and the accompanying business issues," said Jim DiMarzio, chief information officer of Mazda North American Operations. "Of particular appeal is their proven fixed price, fixed time project delivery model."

eFORCE will utilize E.piphany Service and E.piphany Insight software products, which will merge operational and analytical CRM capabilities to help Mazda optimize personal interaction with its customers.