Brain Corp and Driveline Retail launched ShelfOptix, a fully managed service that provides robot-powered shelf intelligence at scale without the complexity of technology ownership.
“With robot-powered shelf intelligence delivered through the simplicity of a fully managed service, ShelfOptix is making accurate shelf insights more accessible at scale,” says David Pinn, CEO of Brain Corp. “This gives retailers and brands the visibility they need to close the reality gap between what systems show and what’s truly on the shelf, without having to operate or maintain a single robot. It’s a unique service that’s precise, packed with insights, and effortless to scale.”
Key takeaways:
· By collecting and delivering shelf visibility with greater accuracy, flexibility, and scalability, ShelfOptix enables retailers and brands to improve in-store execution and the effectiveness of their strategies.
· ShelfOptix is currently in pilot programs focused on helping retailers gain a better understanding of their on-shelf availability (OSA), direct-store distribution (DSD) execution, and compliance performance.
· ShelfOptix collects data at scale by combining portable shelf-scanning robots; a service-based model: Retailers and brands gain access to high-fidelity shelf insights, without adding operational burden; and national in-store coverage.
“For decades, retailers and brands have had to make strategic decisions without a clear view of what's really happening on shelves,” says Randy Wilson, CEO of ShelfOptix. “ShelfOptix changes this by delivering a level of visibility the industry has never had before. It’s disruptive, it’s actionable, and it’s why we anticipate thousands of robots deployed in the field by the end of 2026.”
