Gary Brooks

Gary Brooks

Gary Brooks is chief marketing officer of Syncron.

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3 Tips for OEMs Struggling with Liquidity in the New Normal

Here are three areas OEMs can look at not just in terms of cost-management, but revenue optimization that leaves them in a better position when the COVID-19 pandemic has finally abated.

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3 Ways Service Parts Management Can Boost Performance

Given how margin-rich after-sales service can be, service parts management itself is one of the most sub-optimized areas of a manufacturer’s revenue stream and is often overlooked when it comes to optimization.

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E-Commerce and Heavy Equipment: 3 Must-Knows for OEMs

Here are three key things heavy equipment OEMs should keep top of mind as e-commerce players potentially venture into aftermarket parts

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5 Core Characteristics of Servitization Leaders

For today’s original equipment manufacturers (OEMs), they must ensure that history views them in the same lens as these leaders – as brands that innovated and adapted their business models and service operations to meet changing customer and technoloare.

Gary Brooks

Looking Ahead: 2019 is the Year of Servitization

Here's why manufacturers need to begin the shift to servitization in 2019.

Gary Brooks

Servitization: Where Service is the New Product

As the manufacturing industry rebounds and customer expectations increase, the role of the OEM is evolving more than ever. Consumer preferences are shifting from "ownership" to "access," and forcing manufacturers to redefine the way they do business.

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The New Tax Plan and What It Means for Manufacturing

The new tax plan will have a unique impact on virtually every business category. But there’s one specific aspect that could leave a mark on the manufacturing space for years to come: new equipment write-offs.

Consolidation in Manufacturing Leads to Opportunities in Service

Here are three ways manufacturers can adapt today to navigate this changing world quickly and successfully.

Service Parts and the Uptime Era: What Manufacturers Need to Know

To meet this new definition of performance, manufacturers need to rethink their operations strategies across the board to make product uptime—not just reactive, quick repairs or replacements—a priority.

Gary Brooks

What Does a Trump Presidency Mean for Manufacturers?

There’s already an impact on U.S. manufacturing, with companies like Ford expanding output from Michigan factories.