Jess StephensJess Stephens is chief marketing officer at SmartFocus. From the AuthorWarehousingStaying Relevant to Consumers as a Retailer in the Digital WorldVirtual beacons enable context-aware, in-the-moment marketing tailored to each customer based on unique dataWarehousingDid You Capitalize on Last-Minute Christmas Marketing via Mobile?If you didn’t, you missed out—understanding the mobile user experience is essential to maximize a Christmas campaign’s effectivenessPage 1 of 1
