Jess Stephens is chief marketing officer at SmartFocus.
More from Jess Stephens
Staying Relevant to Consumers as a Retailer in the Digital World
Virtual beacons enable context-aware, in-the-moment marketing tailored to each customer based on unique data
August 17, 2015
Did You Capitalize on Last-Minute Christmas Marketing via Mobile?
If you didn’t, you missed out—understanding the mobile user experience is essential to maximize a Christmas campaign’s effectiveness
January 12, 2015