Sporting Goods Retailers Tries Product Information Management

Taps FullTilt for more effective creation, management and utilization of product information assets


Wayne, PA — December 14, 2006 — FullTilt Solutions Inc., a provider of enterprise product information management (PIM) solutions, today announced that one of the nation's largest sporting goods retailers has selected the FullTilt Perfect Product Suite to provide product master data management (MDM) solutions to help them extend their breadth of product and reach new markets online.

The company operates over 90 stores in the United States, and ranks among the highest in sales per store and highest sales per square foot of any other sporting goods retailer in the country. They are looking to extend their success even further through more effective creation, management and utilization of product information assets and by reaching new markets through Internet enabled sales.

Internet enabled commerce requires the aggregation, rationalization and normalization of incompatible, inconsistent and error-prone product data. FullTilt's Perfect Product Suite will enable the customer to complement its existing systems and optimize the business processes necessary for collaboration and synchronization of product information throughout its enterprise and with its external trading partners.

"FullTilt looks forward to a very successful relationship with this new customer. This relationship reflects the appreciation by the company that a foundational requirement for successful e-commerce is a single source of product truth and that the integration and synchronization of product information will optimize the business processes necessary for both internal and external collaboration," said FullTilt President Bob Moyer. "FullTilt looks forward to playing an important role in helping them achieve their e-commerce goals and provide the optimal shopping experience."


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