Church & Dwight Chooses Terra Technology For Demand Sensing and Inventory Optimization

Church & Dwight Co., Inc., the manufacturer of household and personal care products under the ARM & HAMMER brand name and other well-known trademarks, has selected Terra Technology’s Demand Sensing and Multi-Enterprise Inventory Optimization to lower inventory while ensuring high service levels. Church & Dwight chose Terra after a successful pilot demonstrated a significant improvement in forecast accuracy, enabling the company to better predict and respond to consumer demand.

“Supply chain performance starts with the quality of the forecast, and in today’s volatile markets forecasts based on historical sales are no longer sufficient to meet our goals,” said Andrew Yeager, Director, Supply Chain Planning at Church & Dwight. “By sensing demand, we can now more accurately predict what our customers will order. This new level of accuracy combined with inventory optimization will allow us to improve customer service commitments with less stock, improve supply chain efficiency, and lower operating costs. We carefully evaluated and selected Terra after impressive pilot results and expert advice from industry leaders.”

Terra Technology’s Demand Sensing and Multi-Enterprise Inventory Optimization provide an automated way for manufacturers to extract value from big data, create the best possible prediction of future sales and set optimal inventory levels. Demand Sensing’s pattern recognition technology systematically analyzes all types of supply chain data to better understand customer behavior and lets companies make decisions based on what is actually happening in their business, instead of historical estimates.

Multi-Enterprise Inventory Optimization converts these daily forecasts into optimal inventory settings for every item at every stocking location. The combination of Demand Sensing and Multi-Enterprise Inventory Optimization helps manufacturers free cash and improve return on capital by reducing inventory, and increase revenue through better customer service and on-shelf availability.

“We are thrilled to have Church & Dwight as a new customer and to play a role in its demand-driven strategy,” said Robert Byrne, CEO of Terra Technology. “The use of current information is essential to accurately predict sales in fast-moving markets. Terra’s solutions will help Church & Dwight control the impact of volatility and improve supply chain efficiency by becoming more demand-driven.”

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