Heineken Subsidiary to Grow Market Share and Strengthen Brand Loyalty

Paris and AtlantaFeb. 18, 2014—Supply chain commerce solutions provider Manhattan Associates announced that France Boissons, a beverages distributor and wholly owned subsidiary of Heineken France, is deploying Manhattan's Warehouse Management (WMS) and Supply Chain Intelligence (SCI) solutions at its distribution centers (DCs) in France. The Manhattan solutions, so far deployed in six DCs (in Caen, Montpellier, Toulouse, Marseille, Bordeaux and Rennes), can enable France Boissons to improve service levels for its 60,000 trade customers at the same time as allowing the drinks distributor to fulfil customer orders more profitably.

The solutions already helped France Boissons to modernize and optimize processes throughout its supply chain network. DC operatives are able to operate much more efficiently and flexibly, and the business is able to quickly respond to changes in demand and better capitalize on the sales opportunity presented by peak seasons and product promotions/event-driven demand spikes. The company is also seeing improvements in order fulfilment accuracy meaning it raised the bar on the service levels it provides to its customers: hotels, restaurants, cafes, bars and clubs. This improves brand loyalty, and in turn, drives revenue growth.

Gael Prigent, head of supply chain, France Boissons, commented, "We are faced with several critical supply chain challenges every day: the seasonality, the diversity, and the value of the products associated with a single customer order and fulfilling every order in a way which meets our customers' service expectations. To help us manage these challenges, we needed a reliable and robust supply chain solution that could manage the volume fluctuations, enable operational efficiency improvements and give us improved visibility across our supply chain operations."

Manhattan's WMS, which is integrated with Vocollect's voice solution, is instrumental in driving performance improvements in France Boissons' distribution operations. Manhattan's Supply Chain Intelligence solution enables France Boissons' management to respond quickly to important developments or exceptions as they occur by monitoring and analyzing supply chain data.

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