David's Bridal Accurately Delivers on Time for the Big Day

Omni-channel solutions consolidate order and inventory data across channels to ensure timely order fulfillment


AtlantaSept. 26, 2013—Supply chain commerce solutions provider Manhattan Associates, Inc. announced that David's Bridal, a bridal apparel and accessory retailer, is using its omni-channel solutions to make on-time and accurate deliveries of customer orders from across its network. David’s Bridal is also using Manhattan's Order Management to orchestrate both customer and store replenishment orders to ensure reliable fulfillment.

In addition, the software is used to pool and govern availability of inventory across its e-commerce and store distribution network to allow the retailer's entire supply chain to service each customer's needs.

"Our business is founded on offering brides the widest variety of products always delivered on time for her big day, no matter how she chooses to shop with us: online, in our stores or by phone. It's critical that we have one system we can rely on to provide inventory availability and manage orders across our network," said Caryn Furtaw, chief information officer, David's Bridal.

In an industry in which flexible and reliable fulfillment is paramount, David's Bridal uses Manhattan's Order Management solutions as the hub of supply and demand across its network. This has allowed the retailer to move beyond visibility, and instead, use inventory availability information across all of its channels—allowing e-commerce, store and call center operations to work from a single view of the network. This, in turn, results in David's Bridal being able to match available inventory across the network to an individual customer's need.

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