Dachser Takes Advantage of Growing Brazilian Market

German logistics company cites Rio’s economic potential and strategic location


 

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In view of the 2014 World Cup and the 2016 Olympics, many issues have been discussed regarding the best way to handle demand, including that created by tourists, professionals, journalists and athletes. It is estimated that eight million foreigners will visit Brazil by 2014, and that that number will reach 10 million by 2016, according to the 2011-2014 Tourism Reference Report developed by the Brazilian Ministry of Tourism (in partnership with the Getúlio Vargas Foundation).

 

Little has been done, however, or even considered regarding the increased cargo the country will receive and how these activities will be executed. Raw materials, equipment, machines, hotels, and a variety of products, energy sources and food products will be necessary for the events. It is inevitable that Brazil will see a large influx of containers and, that, in the air transport sector, Infaero (the country's federal airport corporation) will need to meet all of this demand in the cargo terminals in the months surrounding the World Cup and the Olympics. However, a "logistical blackout" or overload could risk the timetables and plans for construction projects, supplies, safety, and healthcare and the like. In addition, the lack of logistical planning by the companies involved may compromise the unprecedented business opportunities that the World Cup and the Olympics will bring to Brazilian markets and institutions.

For more information, visit www.dachser.com.

 

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