Winston-Salem, N.C.—June 12, 2013—Weis Markets expanded its membership in the Inmar Promotion Network with the activation of a new digital coupon program. The new eCoupon program allows registered members of the Weis Preferred Shoppers Club to access and “clip” paperless coupons at the grocer’s Website. The selected coupons are added to the cardholder’s account and automatically redeemed at checkout when the required purchase is made and the customers present their Weis Club Card or card I.D. number.
“Weis Markets strategy of deploying a paperless coupon program further illustrates that retailers who truly know how shopper behavior is changing are adding digital promotions to their marketing mix,” said David Mounts, Chief Executive Officer, Inmar. “The convergence of paper coupons, digital media and digital coupons in promotion-based marketing is rapidly increasing and Weis Markets has, again, demonstrated their responsiveness to shifting consumer demand.”
The eCoupon program, in place at all 164 Weis Markets’ stores in Pennsylvania, Maryland, New York, New Jersey and West Virginia, is another technology-driven shopper engagement effort from this retailer.
“Our mission at Weis is to deliver an exceptional shopping experience based on value, quality and service,” said David Hepfinger, President and Chief Executive Officer of Weis Markets. “Our eCoupons program helps us conveniently deliver paperless coupons to our Weis Club members. This will help us reward shopper loyalty and drive sales.”
The addition of paperless coupons to their marketing portfolio is part of a nationwide response to the rapidly growing demand for digital promotions by shoppers. According to Inmar, redemption of paperless coupons doubled in volume every year since 2008. In 2012, Inmar processed more than 20 million paperless coupons. The eCoupon program is just the latest collaborative engagement between Inmar and Weis Markets. In addition to this effort, Inmar, a technology company operating intelligent commerce networks, also provides Weis Markets with processing for their paper coupons and manages both their reverse logistics (front store) and their store pharmacy returns program.