Therefore, 65 percent of respondents replied that more often, they return items due to retailer error, whether the size/color is incorrect or the product is wrong altogether. Survey participants also answered what percentage of items that they have purchased online or by phone have been returned due to retailer error or dissatisfaction with the item:

• About 63 percent answered that up to 10 percent of the items they purchase online or by phone are returned due to error or dissatisfaction
• About 27 percent answered that between 11 to 30 percent of the items they purchase online or by phone are returned due to error or dissatisfaction
• And 10 percent answered that more than one-third of the items they purchase online or by phone are returned due to error or dissatisfaction