From the Floor of the Detroit Auto Show

Ford reveals its future vision for pickup trucks—the Ford Atlas Concept


  • Trailer Backup Assist: This segment-first innovation allows drivers to back a trailer with the twist of a knob.
  • Dynamic Hitch Assist: Dynamic Hitch Assist helps precisely line up the truck’s hitch with the trailer coupling to eliminate maneuvering guesswork by showing visual cues in the truck’s center display screen.
  • 360-Degree Point-of-View Camera: A Ford truck first, the system gives a bird’s-eye view of the truck to help position the vehicle in tight places or when there are obstacles near the truck—such as on a busy job site or grocery store parking lot.
  • LED Headlamps and Taillamps: Advanced LED lighting offers better road illumination than conventional halogen or HID lights and lasts longer. LED lamps also offer near-instant response, giving valuable extra warning time for following traffic.
  • LED Cargo Box and Side Mirror Lighting: Advanced, powerful yet efficient LED lighting brightly lights the cargo box and job site after the sun goes down with minimal battery drain compared to standard headlights or plug-in lights.
  • Hidden Cargo Ramps: Lightweight, durable loading ramps stowed below the cargo box can be quickly removed and set up to assist with loading wheeled items into the bed—from landscaping equipment to dirt bikes.