Aldata and EYC Merge to Become Symphony EYC

New global company brings big data customer insights into retail assortment, merchandising, customer engagement and supply chain execution


Palo Alto, Calif.—Dec. 18, 2012—Retail and distribution optimization company Aldata and customer engagement specialist EYC (both part of the Symphony Technology Group), merged into a new company—Symphony EYC.

Roy Simrell, President and Chief Executive Officer of Aldata, will lead Symphony EYC.

“Aldata and EYC are a natural fit for each other,” confirmed Simrell. “Both companies live the same vision that the future of retailing is customer driven and believe that to succeed retailers must get closer to their customers. ‘Engage Your Customers,’ is the perfect message and name for our new company.”

Tom Buehlmann, Chief Executive Officer of EYC will remain within the group and become an advisory board member of Symphony EYC. He will also take up another executive role with parent company Symphony Technology Group.

Symphony EYC combines the customer engagement analytics of EYC with the high performance retail and distribution optimization execution capabilities of Aldata. As a resuly of the merger, customer insights and customer engagement strategies can link directly into retail assortment, merchandising and supply chain execution to meet customer driven demand in real time.

The combined business will serve the needs of the new generation of shoppers, omni-shoppers, who access information anytime, anywhere and make decisions on brands and purchases in real time, online and inside the store. Symphony EYC will equip retailers with the key solutions required to engage, personalize, offer and fulfill omni-shoppers’ expectations as they increasingly use mobile and social platforms to shop.

This merger is built for growth. The two companies’ product and skill portfolios are extremely complementary with little overlap in people or service areas. The combined business will serve over 1000 clients, have over 600 employees and operate in over 25,000 stores with an expanding presence across Europe, the Americas and Asia.

Symphony EYC clients will benefit from:

  • A combined supply and demand proposition with customer-powered demand forecasting that will revolutionize retailing merchandising and supply chain efficiency;
  • Consultancy, services and support operations for over 1000 retail/CPG clients globally;
  • Development innovation in customer analytics demand driven merchandising, customer engagement and supply chain execution.
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