Adaptive Planning Appoints New CFO

David Pefley to lead finance, HR and administration teams


Mountain View, Calif.Dec. 19, 2012Adaptive Planning, a provider of cloud-based corporate performance management (CPM) and business intelligence solutions, appointed David Pefley as Chief Financial Officer. As CFO at Adaptive Planning, Pefley will lead the finance, HR and administration teams. Pefley starts with Adaptive Planning in the midst of record company growth and market expansion for the company’s broadening product line, which is largely aimed at the CFO and financial functions.

“We are thrilled to have Dave on board,” said John Herr, Chief Executive Officer of Adaptive Planning. “He brings a strong track record in shepherding successful, fast-growing companies to the next level. His deep experience in building and managing both private and public companies will be extremely valuable as we continue to scale Adaptive Planning. Just as important, Dave is energized about our product, our customers, and our mission and will provide additional expertise and thought leadership within the senior finance function.”

Pefley joins Adaptive Planning with a broad range of experience—he provided past growth management for public and private technology companies such as KLA-Tencor, Aspect Development and National Semiconductor. He is adept in formulating business strategies, utilizing teamwork and planning to succeed in competitive markets, and driving rapid growth and increased profitability through hands-on management.

“I am excited about the opportunity ahead, as Adaptive Planning’s products are fundamentally transforming the way finance teams and executives manage their companies,” said Pefley. “As a long time CFO and finance professional, I can truly appreciate the challenges and pains of traditional processes that Adaptive Planning overcomes. I understand why Adaptive Planning is the number one choice for CFO’s in 65 countries around the world. The company’s exceptional growth and passionate customers reflect its success in helping finance and business leaders achieve improvements in speed, accuracy, costs, productivity, decision making and collaboration—all with no IT required.”

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