Minacs Partners With Qualfon to Launch Mexico Center

Per agreement terms, companies will provide customer service and BPO solutions to clients


TorontoNov. 26, 2012—Global business solutions company Aditya Birla Minacs (of Aditya Birla Nuvo) set up a new center in Mexico City, Mexico in partnership with Qualfon, a global business process outsourcing (BPO) provider, to offer customer support services to Minacs’ clients in North America.

“With this new center, we are strengthening our LATAM presence and solution offering to add to Minacs’ presence in Jamaica and the Dominican Republic,” said Anil Bhalla, Chief Operating Officer of Aditya Birla Minacs for North America and Europe. “This enables our clients to be even closer to their customers. Combined with Minacs’ Value Partnering strategy, our Mexico location will ensure that we better support the achievement of business outcomes that our clients are seeking. Qualfon is a highly respected outsourcing services provider in the LATAM market and we are delighted to partner with them. I am confident that the synergies between our two companies will deliver immense value to our clients.”

The 600-seat center will offer a wide range of facilities to employees in a world-class working environment. Qualfon will partner with Minacs to provide customer service support in English and Spanish to its clients. Senior executives from Minacs will provide leadership onsite to ensure the delivery of a world-class service experience to customers.

“We are pleased to be working with such a respected company like Aditya Birla Minacs and to support its high quality customer lifecycle solutions,” said Mike Marrow, Chief Executive Officer of Qualfon. “Minacs’ customized client solutions based on its deep domain expertise in its focus industries, combined with Qualfon’s LATAM experience and our highly-engaged and highly-tenured workforce will indeed provide superior solutions for clients and their customers.”

This partnership helps Aditya Birla Minacs expand its operational base in Central America to benefit from other market opportunities in the region; access Qualfon service delivery and expertise in the region; and offer the unique benefits of Mexico-based support to its clients.

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