Beam Completes Third Phase of Vistaar Technologies’ Beverage Alcohol Pricing Solution Implementation

Latest phase allows spirits company to increase supply chain visibility and manage pricing protocols across its 75 distributors


Parsippany, N.J.—Oct. 23, 2012—Spirits company Beam Inc. completed the third implementation phase of the beverage alcohol pricing solution from Vistaar Technologies Inc., a provider of price management solutions. Implemented since 2009 in Beam’s price execution process, the latest phase will allow Beam to increase visibility across its entire value chain while managing multiple pricing protocols for 3,500 unique SKUs across the company’s 75 U.S. distributors.

“Vistaar has greatly impacted Beam’s ability to develop and deliver effective price strategies,” said Brendan Lynch, Senior Director of North American Strategy and Revenue Management, Beam Inc. “Each successive phase of implementation increased value chain visibility and improved our ability to manage price, promotions and mix. We anticipate our expanded Vistaar solution will further our insights and identify pricing and growth opportunities.”

With Vistaar, Beam has better managed its multiple-state pricing protocols while enabling visibility across the entire three-tier value chain to improve price management decision making. Beam’s pricing system includes 130 users across marketing, sales and pricing.

The third-phase rollout includes the latest business release of the Vistaar pricing solution which provides greater enterprise visibility to activity across price structures and workflows. The latest Vistaar version also enables deal-level evaluation; distributor margin evaluation; brand comparisons; better visibility into national account pricing; and improved price structure execution with more informed price changes.

“We are pleased that Beam continues to successfully leverage the Vistaar beverage alcohol pricing solution to improve its bottom line results and deliver greater value to its customers,” said Manoj Menon, Vice President of Product Management, Vistaar. “Vistaar’s proven pricing technology leadership and innovation will continue to help Beam meet the challenges associated with pricing its large product portfolio in a complex marketplace.”

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