TotalTrax Appoints Industry Veteran to Board of Directors

Fronetics Strategic Advisors’ Frank Cavallaro brings operations management and logistics market expertise


Newport, Del.June 19, 2012TotalTrax Inc., a provider of automated real-time vehicle, driver and inventory tracking products and fleet management solutions for the materials handling industry, appointed industry veteran Frank Cavallaro from Fronetics Strategic Advisors to its Board of Directors.

Effective immediately, Cavallaro brings significant management, global market strategy and operating experience and expertise in the logistics and supply chain markets to TotalTrax.

“Frank is a tremendous addition to TotalTrax’s experienced leadership team,” said Michael Kinnard, President and Chief Executive Officer, TotalTrax. “His rich and proven experience will make an immediate impact on our strategic business initiatives and he will be instrumental in fueling our growth to solidify our position as a leader in the materials management and warehouse optimization space.”

Cavallaro was introduced to TotalTrax by its private equity owner, Pharos Capital Group. Frank was the Chief Executive Officer of Pharos’s former portfolio company, Converge, a global supply chain and reverse logistics services company (which was sold to Arrow Electronics in 2010).

“I’m delighted to have this opportunity to work with TotalTrax, an industry innovator and leader that has achieved tremendous early success,” said Frank Cavallaro. “In my role on the Board of Directors, I look forward to providing strategic advice and helping grow their business.”

Cavallaro has over 25 years of experience in the global technology distribution, supply chain, reverse logistics services and electronic asset disposal industries. Prior to Fronetics, Frank held various leadership positions with such organizations as Converge, Arrow Electronics and NECX.

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