New York, N.Y.—March 19, 2012—Trends suggest that consumers are increasingly accessing a variety of services over their mobile devices. The percentage of U.S. adult mobile phone owners who access the mobile Web at least daily rose from four percent in 2007 to 33 percent in 2011 and is expected to increase further. To better serve their clients, cloud platform provider Netbiscuits Inc. and Global IT and product engineering services company MindTree Limited together now develop and deliver new capabilities in mobile Website design, development and maintenance services to customers in CPG, retail, media, travel, hospitality, telecom, insurance, banking & financial services industries.
“The growing adoption of smart phones across the world is turning mobile Web into everyone's window to the Internet,” said Balaji Krishnan, Vice President, Mobile Technology Solutions, MindTree Limited, Warren, N.J.
In partnership with Netbiscuits, MindTree is now able to bring similar capabilities of its software delivery model to address the present and emerging mobility solutions needs of enterprises.
“Popularity of mobile Web has grown consistently over the years through advancements in handsets, mobile browsers and cellular networks,” Krishnan continued. “To reach consumers across the globe via mobile, brands need technology solutions that deliver a reliable and consistent web user experience over a variety of devices. They also need globally scalable mobile application delivery services to build, maintain and operate their high quality mobile Web properties. Netbiscuits' state-of-the art mobile Web platform enables businesses to ramp up their mobile channel initiatives and gain the most from their investments.”
Netbiscuits technology removes the complexity of programming for many devices and instead enhances in-house and outsourced development resources and reduces the amount of time and money it takes to execute a mobile strategy. MindTree's expertise in mobility solutions and knowledge of Netbiscuits' platform produces a powerful partnership to address the present and emerging mobile web needs of global enterprises.
“We welcome MindTree on board as a Netbiscuits solution partner and are excited to be part of their growth strategy to build out more and more high-end and engaging consumer facing mobile Websites that are cost effective to develop and maintain,” said Michael Neidhoefer, Chief Executive Officer, Netbiscuits Inc. “Employing Netbiscuits technology and expertise brings MindTree the scalability and sustainability they need to grow their innovative business.”
