Logistics Services Provider Helps Leen Bakker Optimize Retail Distribution

Descartes' Routing, Mobile, and Telematics Suite enhances retailer processes from order picking to store delivery


Amersfoort, Netherlands—March 9, 2012—Home furnishing retailer Leen Bakker now utilizes WinRoute, part of the Descartes Systems Group’s Routing, Mobile and Telematics suite, to optimize its retail distribution operations.

“With growth in overall sales volume and the recent addition of a fifth distribution center, the complexity of our distribution organization has increased enormously,” said Paul van Zwieten, Logistics Manager at Leen Bakker. “Implementing a route planning and execution solution became an absolute necessity in order to support our expansion.”

With Descartes, the retailer optimizes its distribution process to improve internal processes and create a daily optimum balance between business requirements and service levels across order picking, loading and delivery, Van Zwieten added.

The Descartes Systems Group helps unite logistics-intensive businesses in commerce through its on-demand, Software as a Service (SaaS) solutions. The services enable customers to route, schedule, track and measure delivery resources; plan, allocate and execute shipments; rate, audit and pay transportation invoices; file customs and security documents for imports and exports; and complete numerous other logistics processes.

“As part of Descartes' broad Routing, Mobile and Telematics suite, WinRoute distinguishes itself by the extent to which the solution can be configured for specific businesses process,” said Anouk Zwiep, Vice President of Routing, Mobile and Telematics at Descartes, Northern Europe. “This enables customers to quickly deploy a user-friendly system that is easier to adopt and excellent for both operational planning and tactical execution across a wide variety of distribution environments.”

“We are pleased that Descartes can support Leen Bakker in reducing complexity and better managing both the increased sales volume and the growth in the number of stores as their business successfully evolves,” Zwiep added.

For Leen Bakker, the choice to utilize WinRoute was largely based on the organization behind it, confirmed Van Zwieten.

“With their deep domain expertise, the Descartes team showed great commitment in support of the success of this project early in our engagement,” said Van Zwieten. “We are enthusiastic about the broad reach of the Descartes solution portfolio and see the potential for use of their Telematics and customs compliance solutions within our business in the future.”

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