JDA Outlines Strategies for Supply Chain Segmentation

To be successful, organizations should not only segment their customer base and products within markets and channels, but extend this thinking into their supply chain processes, policies and operations, with the ultimate goal of creating a number of supply chain configurations capable of delivering differentiated value propositions across multiple channels and products.
 
“Creating a segmented supply chain empowers and enables companies to identify, focus, and prioritize key sectors and to tier, align, and if needed, build supply chain resources and capabilities to successfully serve or deliver the sectored customers, cross channels or markets,” said Thomas. “Instead of applying a one-size-fits-all approach across all segments, this approach enables companies to match supply chain service with each segment’s characteristics and requirements. Successfully deployed segmentation strategies will improve the customer service reliability while increasing profitability across the product portfolio.”