Icebreaker Selects JustEnough Software to Improve Forecasting, Demand Planning

Newport Beach, CA—Oct. 25, 2011—JustEnough Software, a provider of demand management solutions for retailers, distributors and brand owners worldwide, announced that Icebreaker selected its Sales Forecasting and Demand Planning solutions to support its rapid growth.

Icebreaker is a New Zealand company that pioneered the outdoor merino wool apparel category. It also was the first outdoor apparel company in the world to source merino directly from growers. The Icebreaker apparel system includes underwear, mid-layer garments, outerwear, socks and accessories. There are outdoor, technical and lifestyle categories, each with its own specific fabrics and design details. Icebreaker is sold in more than 3,000 stores in 37 countries and has offices throughout the world.

“We needed a system that could keep up with the pace in which our business is growing,” said Shane Woonton, global sales operations manager. “It was also imperative that all of our planners—no matter where they are located—could have access to the same system and the same data. Leveraging JustEnough’s Sales Forecasting and Demand Planning solutions via its OnCloud platform helps us meet both of those objectives. We were impressed with the anytime/anywhere functionality the solutions offered our users.”

JustEnough’s Sales Forecasting and Demand Planning solutions will help Icebreaker quickly and accurately produce forecasts for new and existing products. The company will also use the solutions to better anticipate shifts in customer demand and analyze trends at the sales representative, customer and product levels.

“Our demand management solutions are designed to help companies like Icebreaker improve the way they forecast sales and customer demand, set performance goals, increase operational efficiencies and manage inventory levels,” said Malcolm Buxton, president and chief executive officer of JustEnough.

For more information, visit www.justenough.com.

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