Foster City, CA—Sept. 26, 2011—Rearden Commerce, creator of the Deemplatform, has acquired HomeRun.com, creator of the HomeRun social-buying service and its OfferEngine platform, which powers group commerce programs for many of the best known consumer web sites.
The companies intend to leverage a disruptive combination of large-scale consumer and merchant distribution, big data and advanced personalization technology to present highly-relevant offers to consumers based on their identities, locations and context. The accelerated integration of HomeRun.com services into the Deem platform and ecosystem will be supported in part by Rearden Commerce’s receipt of additional investment.
“We are excited to accelerate the evolution of our ecommerce platform that connects buyers and sellers through absolute relevance in a one-to-one, personalized marketplace,” said Patrick Grady, Founder and CEO, Rearden Commerce. “Adding the expertise in social commerce and game mechanics from the HomeRun.com team, along with their pioneering work in self-service merchant tools, aims to instantly enhance the value of the Deem platform and ecosystem. Ultimately, we are seeking to fundamentally transform commerce by perfecting the interaction between buyers and sellers by correlating an individual’s preferences, location and circumstances with all the options available from merchants – and presenting just those that are relevant to that buyer.”
