- Business Analytics and Optimization - Customer Analytics Diagnostic -- which analyzes a company's approach to sales and marketing segmentation in order to provide recommendations on how to deliver the right message, at the right time to the right customer segment.
- Smarter Commerce Enterprise Marketing Management Assessment, which assesses an enterprises' overall marketing approach and provides a specific roadmap for improving customer engagement, cross-channel integration and marketing operations.
- Supply Chain Visibility Assessment, which develops a blueprint for improved supply chain visibility to shorten the time between order and fulfillment.
How Smarter Commerce Works: a Scenario
An electronics manufacturer for example, could use IBM Smarter Commerce integrated solutions for buying supplies, marketing products and services, and transacting sales as well as delivery and customer service.
Initially, the electronics company would use the Supplier Integration & Management solution to identify the right suppliers, manage complex relationships and contracts, and collaborate and monitor supplier performance to ensure timely and efficient delivery of raw materials. Once ready to take its new line of products to market, the company would use the Customer Awareness & Analytics solution to determine unique insights about its consumers to better shape targeted marketing campaigns.
The company would also call on the Cross-channel Campaign Management solution to define customer segments and target marketing campaigns. By employing Digital Marketing Optimization, the company could create the right marketing mix across different channels of interaction such as mobile, social, Web and in-store.
Next, the company would prepare to sell its new line of products via on-line and retail store channels by deploying the Cross-channel Selling and Store Solutions finely tuned for IBM POWER7 servers. The company would also use Sterling Configure-Price-Quote and Retail Store Solutions Point of Service (POS) to provide buyers with the convenience of shopping online through a flexible delivery model that includes in-store pickup.
Finally, the company would deploy after-sale service to ensure timely delivery and ongoing customer support using the IBM Delivery, Service, and Support solution. IBM Case Manager is available for more complex service requests.
For more information on IBM Smarter Commerce, visit: http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/.