Select Comfort Sleeping Better with Business Intelligence

Leading bed retailer selects Siebel BI solution to improve sales effectiveness, performance


Leading bed retailer selects Siebel BI solution to improve sales effectiveness, performance

San Mateo, CA — January 9, 2006 — Select Comfort, a leading bed retailer, announced that it has selected Siebel Systems Inc.'s Business Analytics to gain insight into the company's sales interactions.

Through the use of the analytics solution, the company said it expects to improve its business performance by providing employees throughout the organization, including those in finance, marketing and sales with actionable, real-time information.

Recently ranked by Furniture Today as the No.1 bedding retailer in the nation for the sixth consecutive year, Select Comfort has net sales of $558 million annually, 32 U.S.-issued or pending patents and employs more than 2,500 people nationally. The company offers five models of The Sleep Number bed and sells pillows, blankets, mattress pads and other bedding accessories.

"After a thorough evaluation of all the major [business intelligence (BI)] products, we have selected and are standardizing on Siebel Business Analytics due to its powerful BI capabilities, ability to deploy to a broad range of end users and ease of use," said Mike Thyken, chief information officer, Select Comfort. "Siebel Business Analytics will enable our sales teams, store managers and headquarters' staff to identify sales trends and manage our business across multiple sales channels. We expect this solution to help our company continue to meet and even exceed its aggressive sales goals."

In the first deployment phase, Select Comfort will use Siebel Business Analytics to enable corporate users and in-store personnel to access data from a number of sources and gain a better view of how the company's approximately 400 stores nationwide are performing against company metrics. Employees will use interactive dashboards and alerts to more easily access information such as the performance of specific stores, products and employees. The information will then be used to spot trends, anticipate problems and make necessary adjustments to the company's strategy.

By reducing the amount of time spent on preparing reports, forecasts and other information-gathering activities, Select Comfort said it hopes to improve the productivity of its sales professionals and enable them to spend time on more valuable customer engagement and selling activities.

With a more complete and accurate view of the business and better insight into customer and sales execution metrics, company management is also expected to drive improvements in cross-selling, lead tracking and opportunity management and provide a more rapid response to emerging issues and opportunities.

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