Beefing up EPC-enabled Replenishment Applications with RFID, Point-of-Sale Data

TrueDemand, VeriSign to integrate forecasting and replenishment applications with real-time data from supply chain platform

TrueDemand, VeriSign to integrate forecasting and replenishment applications with real-time data from supply chain platform

New York — January 31, 2006 — TrueDemand Software, a solution provider offering radio frequency identification (RFID)-enabled applications, has forged a relationship with telecommunications company VeriSign that will see TrueDemand integrate and provide forecasting and replenishment applications with real-time data from VeriSign's Intelligent Supply Chain Services platform.

TrueDemand offers applications that combine RFID-based information with other business solutions to allow organizations to better manage the live replenishment of RFID-tagged inventory from production through sale across the supply and demand network. As a result, companies can better anticipate and proactively remedy supply chain problems before they occur, gaining greater value from their RFID investments, according to the solution provider.

TrueDemand will integrate RFID product movement data and point-of-sale (POS) data into its applications. The combined solution is intended to help customers manage information emerging from ongoing RFID deployments throughout the supply chain and to help retailers and consumer goods companies to minimize out-of-stocks, improve new product introductions and promotions and optimize their replenishment processes, TrueDemand said.

"With the emergence of data from RFID technology and improved access to existing data, such as point-of-sale, capturing and managing this information across supply networks becomes paramount," said Jeff Richards, vice president of VeriSign Intelligent Supply Chain Services. "TrueDemand is an emerging leader with a unique vision for forecasting and replenishment applications that utilize real-time demand information across global supply networks."

Raymond Blanchard, vice president of business development for TrueDemand, said that VeriSign's platform for retail data management, combined with their security expertise and experience in RFID and electronic product code (EPC), makes them an ideal partner for his company.

"Working together, we will provide solutions that ensure that joint customers will be able to gain significant value from existing retail data, like POS, and build a foundation for value from emerging product movement data from RFID," Blanchard said.


Additional Articles of Interest

— A recent independent study revealed that Wal-Mart customers are finding the items they wanted in stock more often due to the retailer's use of RFID technologies when compared to control stores. Read more in "Wal-Mart Achieving Improved On-shelf Availability with RFID, Study Finds" on SDCExec.com.

— Leading crafts company Creativity Inc. has found that, with a bit of trust and a lot of teamwork, a little consulting can go a long way in addressing supply chain pain points. Read more in "Crafting Success in Supply Chain Transformation," cover story in the December 2005/January 2006 issue of Supply & Demand Chain Executive.

— Successful supply chain executives differentiate themselves — and their companies — from the competition. Here are the skill sets you need to focus on. Read "Critical Skills for Effective Supply Chain Leaders" in the December 2005/January 2006 issue of Supply & Demand Chain Executive.


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