Taps Eleven Technology solution to align sales and marketing strategy with field execution to increase revenue
Cambridge, MA — April 19, 2006 — Canada Bread Company is set to deploy handheld software from Eleven Technology to optimize field representatives' performance by integrating customer specific promotions, marketing and sales tools into their daily route-sales process.
Canada Bread has approximately 1,200 routes and plans to have the new solution fully deployed over the next 24 months, with the completion of one of its four regions by the end of 2006. The pilot phase of the roll-out is currently in progress and will be completed in the third quarter of this year.
The Eleven DSD application being deployed for Canada Bread focuses on improving order accuracy, out-of-stocks, increasing speed-to-shelf of new product SKUs and improving overall sales performance with integrated promotions and optimization.
"Managing the complex product mix and consumer requests is vital to our business model," says Eric Martin, vice president of information systems for Canada Bread. "Eleven's solution goes beyond typical route accounting software. This ensures our field franchisees have the right information at the right time that delivers benefits for our customers, our franchisees and to the business."
Canada Bread is 87.5 percent owned by Maple Leaf Foods. The company had 2005 sales of $1.3 billion and employs approximately 7,300 people at its operations across North America and in the United Kingdom.
Additional Articles of Interest
— To build a competency in supply network design, this consumer products company first had to build confidence. Read more in "Designing the Best Supply Chain Gillette Can Get," in the February/March 2006 issue of Supply & Demand Chain Executive.
— How do you avoid losing a limb as you're working with new technologies? A supply chain icon offers his take on this conundrum. Read more in "Executive Memo: Stepping into the Deep Water," in the February/March 2006 issue of Supply & Demand Chain Executive.
Cambridge, MA — April 19, 2006 — Canada Bread Company is set to deploy handheld software from Eleven Technology to optimize field representatives' performance by integrating customer specific promotions, marketing and sales tools into their daily route-sales process.
Canada Bread has approximately 1,200 routes and plans to have the new solution fully deployed over the next 24 months, with the completion of one of its four regions by the end of 2006. The pilot phase of the roll-out is currently in progress and will be completed in the third quarter of this year.
The Eleven DSD application being deployed for Canada Bread focuses on improving order accuracy, out-of-stocks, increasing speed-to-shelf of new product SKUs and improving overall sales performance with integrated promotions and optimization.
"Managing the complex product mix and consumer requests is vital to our business model," says Eric Martin, vice president of information systems for Canada Bread. "Eleven's solution goes beyond typical route accounting software. This ensures our field franchisees have the right information at the right time that delivers benefits for our customers, our franchisees and to the business."
Canada Bread is 87.5 percent owned by Maple Leaf Foods. The company had 2005 sales of $1.3 billion and employs approximately 7,300 people at its operations across North America and in the United Kingdom.
Additional Articles of Interest
— To build a competency in supply network design, this consumer products company first had to build confidence. Read more in "Designing the Best Supply Chain Gillette Can Get," in the February/March 2006 issue of Supply & Demand Chain Executive.
— How do you avoid losing a limb as you're working with new technologies? A supply chain icon offers his take on this conundrum. Read more in "Executive Memo: Stepping into the Deep Water," in the February/March 2006 issue of Supply & Demand Chain Executive.
- More articles about Eleven Technology.
