NELLA Oil Co. Selects Internet Petroleum Supply Chain Solution

Sacramento independent gasoline marketer and wholesale petroleum distributor implements TelaFuel to manage fuel replenishment processes


Sacramento independent gasoline marketer and wholesale petroleum distributor implements TelaFuel to manage fuel replenishment processes

Louisville, KY — April 6, 2005 — NELLA Oil Co., a retail convenience store owner and distributor of fuel, has implemented TelaPoint Inc.'s TelaFuel Internet software solution to streamline and manage its fuel replenishment process.

NELLA Oil said it is using TelaFuel, a browser-based application suite, to improve management of fuel replenishment operations across all of its retail convenience stores and wholesale petroleum operations located in the Northern and Central California area. With TelaFuel, NELLA Oil is electronically processing fuel replenishment orders and optimizing the scheduling of its Gulf Transportation fleet to better manage petroleum inventories and supply logistics, resulting in lower costs and greater administrative efficiency.

"Our decision to implement TelaPoint's Internet supply chain solution is a key part of our strategy to better use technology to improve operations in our company," said Ken Dwelle, of NELLA Oil Co. "TelaFuel is helping us streamline our fuel forecasting, transportation dispatch and supplier reconciliation operations by making the process more efficient and integrating it with our PDI Petroleum Distribution accounting system."

TelaFuel is an Internet supply chain software solution that includes Smart Replenishment, Smart Buying and Smart Invoicing. TelaPoint said its customers have secure access through browser-based software applications. The company's Internet services extend interaction and collaboration between trading partners in the Convenience Store and Petroleum supply chains.

NELLA Oil Co. is a third-generation family-owned business headquartered in Sacramento, Calif. Its origin dates back to the former Beacon Oil Company, founded in 1931 by Walter B. Allen.

NELLA Oil Co. owns and operates a growing number of Flyers and Olympian retail convenience stores, and Java City Espresso Bars. In addition, NELLA is a branded distributor of Mobil, Exxon, Chevron and Shell fuels for both wholesale and retail customers.

As the largest member of the CFN (Commercial Fueling Network), the company also operates one of the largest chains of cardlock fuel sites, Olympian, in Northern and Central California; and a fleet of fuel transports, Gulf Transportation, supplying independent dealers, jobbers and other commercial end-users.

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