- E-mail and Campaign Communications — Retailers will be able to implement and manage e-mail campaigns based on their rewards program, as well as deliver personalized online offers to specific shoppers.
- Customization and Flexibility — New Web services application programming interfaces (APIs) and real-time capabilities give retailers the flexibility to collect customer data, respond with targeted offers and process rewards in any channel, all in real-time.
- Segmentation — Retailers can use more variables in determining customer populations, including traditional measures like recency, frequency and monetary (RFM) and program-specific values like lifespan and lifetime spend.
- Customer Service — A new customer service tool enables care representatives to manage customer records and address common customer issues.
Additional Articles of Interest
managing information about goods Ramping Up the Retail Supply Chain Supply & Demand Chain Executive
"on demand" computing models Cutting Through the 'On Demand' Hype, Supply & Demand Chain Executive
lead management program Closing the Sales Loop at Nortel Networks