Bulgaria's telecom market leader cuts costs, improves service with enterprise application integration software
Sofia, Bulgaria — September 29, 2005 — Bulgaria's No.1 telecommunications company, Mobiltel, said it is using TIBCO Software Inc.'s BusinessWorks enterprise application integration software to help the company interact with its customers through loyalty schemes and online pre- and post-paid top-up payment facilities.
As one of Eastern Europe's fastest growing operators, Mobiltel said it is adopting a TIBCO-enabled service-oriented architecture (SOA) to make its IT infrastructure more agile and adaptable to support changing business requirements. A SOA will enable Mobiltel to more quickly react to competitive challenges as well as enable future projects, such as billing and SAP integration.
Berndt Scheiber, IT director of Mobiltel, said: "When a lack of standardized business processes exists without the technologies to implement convergent billing solutions, the result is a chaotic systems architecture. It was imperative to maximize customer loyalty at all costs, and TIBCO's integration solutions are enabling us to constantly improve customer care and retain subscriber loyalty."
Hartmut Ebling, vice president Central and Eastern Europe, at TIBCO, said: "TIBCO's business integration software has resolved the problems Mobiltel was experiencing with its systems. We have introduced a link between IT and the corporate Web site, as well as provisioned interfaces between Internet voice recognition (IVR) vendors, customer loyalty vendors and the Mobiltel Web site."
