2005 Supply & Demand Chain 100 Case Study  IBM / IBM Integrated Supply Chain

Profiles in Supply Chain Enablement: IBM transforms its own supply chain, moving from "push" to "on demand."

Company Size
Company Sector
Area(s) of Enablement

SDCE 100 2005 Case Study:

  • Siebel - Common opportunity and sales contact system to manage leads and target marketing

  • SAP - enable cross-brand, touchless order flow

  • Selectica - Deploy a cross brand configurator

  • i2 - Integrate supply/demand planning and provide accurate, responsive promise dates

  • Dassault Systemes - Integrated product development

  • IBM WebSphere - Cross brand shopping and middleware to tie the applications together

  • IBM DB2 - Repository for product data, pricing and client information
Opportunity to Cash

  • 1993-1995 - Process Design - Static supply chains with business unit and geographic "silos". The supply chain was fragmented and not mission critical, distributed & hard-wired to business units, pockets of integration in functional silos, no client-facing processes, no common processes or leveraging experience.

  • 1996-2000 - Process Deployment & IT Integration - Supply chain begins to drive value primarily by saving money and increasing cash conversion, but still primarily product focused.

  • 2000-2001 - Extended Enterprise - True external electronic collaboration with suppliers and partners.

  • 2002-2005 - On Demand, IBM Integrated Supply Chain formed as one integrated and fully-enabled organization (ISC) that has re-invented IBM operations as a competitive weapon.

For more stories of successful supply chain implementations, read the "2005 Supply & Demand Chain Executive 100" article in the June/July 2005 issue of the magazine. Also watch the Today's Headlines section of SDCExec.com every Tuesday and Thursday for more in depth best practices drawn from this year's Supply & Demand Chain Executive 100.