Apex Strategies to Go With On Demand CRM

Customer relationship software meets functionality, customization requirements for federal contract management firm

San Francisco — January 22, 2004 — Apex Strategies, a federal contracting management firm, said it has chosen salesforce.com Winter '04 for its on demand customer relationship management (CRM).

The Dulles, Va., headquartered firm said it chose salesforce.com for its functionality, customization capabilities, cost effectiveness and integration with Microsoft Outlook, Word and Excel.

Apex Strategies explained that it was looking for a CRM solution that could provide direct access to current customer data and information for company employees regardless of location. It also wanted a hosted CRM solution that could be flexibly customized to match how its business was structured.

With salesforce.com, Apex said all of its employees share a unified view of customer information that can be accessed online at any location. Apex is using salesforce.com's document management and sales force automation features to better manage new business opportunities. The company also has customized salesforce.com for its specific business needs, including tailoring the Microsoft Outlook integration to closely manage critical government compliance issues.

"Using salesforce.com has become part of our daily life," said Michael Gammill, president and founder, Apex Strategies. "The software addresses our needs with its customizable features, functionality and ability to give us access to current customer information any time, from anywhere. We can't live without it."

Salesforce.com said it has more than 8,400 customers and 120,000 subscribers worldwide. The company recently announced sforce 2.0, the next generation of its on demand application server.

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