Selects partner relationship management solution to drive targeted marketing campaign, measure channel performance
Aliso Veiejo, CA — February 4, 2004 — Maxtor Corp., a worldwide producer of hard disk drives, said it has selected channel management and commerce solutions provider ChannelWave to provide a global partner relationship management (PRM) solution to drive the company's expanding channel communications, marketing and sales strategies.
Maxtor is the first company to take advantage of the December 2003 merger of ChannelWave Software Inc. and Aqueduct Inc., a managed service provider of e-commerce solutions. For three years, Aqueduct has managed Maxtor's online commerce operations.
Maxtor sells its storage solutions through a network of distributors, resellers, systems integrators and consultants with businesses in consumer electronics, enterprise storage, home entertainment and dozens of vertical applications.
The company said it would use ChannelWave's PRM solution to automate channel partner recruitment, profiling and program management, create and drive targeted marketing campaigns, manage sales opportunities, and measure channel performance.
Maxtor's global PRM infrastructure will be deployed first in Japan and the Asia Pacific region in Q2 2004, followed by Europe and North America.
With the addition of ChannelWave's PRM capabilities, Maxtor said its channel partners would benefit from a global platform that supports multi-channel sales and marketing with integrated commerce, and delivers targeted communications, programs, training and business resources to its channel partners around the world.
"With the addition of ChannelWave's PRM capabilities, we look forward to working with the combined company to deliver excellent new services for our professional partners," said Stephen DiFranco, vice president of corporate marketing and branding at Maxtor. "By combining commerce and channel management in a single system, ChannelWave gives Maxtor an integrated, global command and control center that provides visibility and strategic capabilities into all of our sales channels."