Collaboration focused on improving trade promotion management in CPG industry
Atlanta — November 1, 2004 — CAS, a provider of trade promotions management, category management and retail execution solutions for the consumer packaged goods (CPG) industry, today announced an alliance with SAS, a provider of business intelligence (BI) software.
The companies said the alliance is designed to provide a solution for managing and predicting the effectiveness of trade promotion programs and spending in CPG companies.
Johannes Dorsch, chief operating officer of CAS, commented, "The collaboration between SAS and CAS will integrate complementary technologies to address one of the most problematic business issues facing CPG companies, which is optimizing the decision-making process in trade promotion management."
The providers said the capabilities for modeling, forecasting, prediction, data exploration/mining, and data reporting and distribution will be extended with SAS business intelligence and predictive analytics integrated into CAS's CPWerx.
Additionally, SAS customers can use CAS's enterprise sales and marketing solutions for the CPG industry. The SAS Intelligence Platform can serve as the enterprise analytics platform pulling data from multiple data sources for true real-time, enterprise performance metrics.
"Transactional [customer relationship management (CRM)] is beginning to lose its competitive advantage in CPG as adoption increases," noted Dale Hagemeyer, research director for Gartner Inc. "CPG companies must now raise the stakes with analytical capabilities that will provide deeper understanding and optimize their customer-facing activities. This will determine the winners going forward."
