Zebra's printing products are key element for Symbol's mobility solutions
Holtsville, NY, and Vernon Hills, IL — November 5, 2004 — Supply chain solution provider Symbol Technologies Inc. and Zebra Technologies, a provider of on-demand specialty printing solutions, this week announced a global strategic partnering agreement to provide customers with integrated business solutions, incorporating mobile and wireless products from both companies.
Under the global alliance agreement, the companies will jointly develop, market and sell industry-specific solutions through mutual channel partners. The alliance supports both Zebra's and Symbol's go-to-market strategies, which rely heavily on value-add resellers, software developers, and systems integrators to deliver business solutions to end-user customers.
Through the partnership, both companies said they would now will be able to use each others' distribution networks, marketing programs and channel partners. Symbol and Zebra also will collaborate in the development of new market opportunities such as radio frequency identification (RFID).
"This partnership has exciting implications for our distribution and channel partners and for the mobile solutions market as a whole," said Todd Abbott, Symbol's senior vice president of operations.
Symbol and Zebra have jointly provided bar code and enterprise mobility solutions to the manufacturing, retail, government and healthcare markets over the past 15 years.