Leveraging Trade Promotion Management to "Win at the Shelf"

Demantra debuts solution to integrate demand, sales, marketing planning; Welch's refining "grape-shot" approach to TPM


Demantra debuts solution to integrate demand, sales, marketing planning; Welch's refining "grape-shot" approach to TPM









The Trade Promotion Challenge









Welch's Refines "Grape-shot" Approach to TPM

















Anticipated Return on Investment








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