AFC Taps Steelwedge for Enterprise Demand Management

Solution to support demand planning project, capture and synchronize demand signals from every corner of business

Pleasanton, CA — November 18, 2003 — Advanced Fibre Communications Inc. (AFC) has selected the Steelwedge enterprise demand management (EDM) suite to support its strategic demand planning project, "Demand River Guide."

AFC delivers multi-service broadband solutions to the global telecommunications industry. Using Steelwedge's EDM solution, AFC said its Demand River Guide project will implement a closed-loop demand planning process that will span multiple departments across the enterprise.

"Given the challenging business environment of the telecommunications industry, we believe that we must accurately and efficiently capture and synchronize demand signals from every corner of our business," said Jeff Rosen, vice president of operations at Petaluma, Calif.-based AFC. "The Steelwedge solution combines demand analytics with cross-functional process management and the intuitive user interaction required to engage sales, finance, senior management, forecasting and master scheduling in an enterprise-wide planning process."

AFC's Demand River Guide project will engage virtually every AFC department in the sales and operations planning (S&OP) process. Built to use existing application infrastructures, Steelwedge EDM will interact with AFC operational and planning systems, including its data warehouse, enterprise resource planning (ERP) system, and corporate sales portal.

In addition to core demand planning, AFC said it would use Steelwedge EDM to enable more sales bookings, revenue and product mix forecast processes, as well as to synchronize supply and demand through a seamless S&OP process.

"We look forward to working closely with AFC to help them synchronize their demand management processes and improve overall visibility and productivity," said Rob Schneider, CEO and president of Steelwedge. "Low visibility continues to be a burning issue for many telecom and other manufacturers."