Suppliers. Here Today. Gone Tomorrow.

There was a time when you could buy buggy whips. You could also depend on the same print supplier to produce a project time after time after time. The print supplier was the buyer's friend, confidante and fishing, hunting or golfing buddy. The sour economy made obsolete those relationships.

Then the U.S. Postal Service increased its bulk shipping rates. This rate increase was so extravagant that the bottom fell out of the direct mail business. Direct mail that was 51 percent of all of the print produced in the United States died. The impact was and is catastrophic. It changed the song to which the relationship buyer and its print supplier danced.