Private Company CEOs Less Optimistic as Regulatory, Political and Economic Uncertainty Weigh

Chief execs look to take advantage of growth opportunities while carefully managing against risks in the marketplace, PricewaterhouseCoopers reports; most hiring in smaller companies


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New York — September 1, 2010 — PricewaterhouseCoopers













Taxes, Regulations Weigh







Gross Margins Up





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Hiring Plans









Capital Investments versus Operational Spending








International Marketers

Domestic-Only Peers

Marketing In China/
India/Brazil

Plans over the Next 12 months:

2Q10

1Q10

2Q10

1Q10

2Q10

1Q10

Major Capital Investments

31%

44%

26%

22%

50%

58%

Expansion to New Markets Abroad

27%

23%

2%

1%

44%

46%








Increased Operational Spending (net)

68%

70%

50%

50%

89%

82%

New Products/Services

36%

38%

15%

15%

47%

42%

Information Technology

28%

18%

25%

22%

36%

15%

Sales Promotion

19%

24%

12%

17%

17%

33%

R&D

17%

20%

8%

5%

25%

21%

Business Acquisitions

24%

14%

10%

10%

39%

30%





here


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