Private Company CEOs Less Optimistic as Regulatory, Political and Economic Uncertainty Weigh

Bookmark and Share
New York — September 1, 2010 — PricewaterhouseCoopers













Taxes, Regulations Weigh







Gross Margins Up





Bookmark and Share
Hiring Plans









Capital Investments versus Operational Spending








International Marketers

Domestic-Only Peers

Marketing In China/
India/Brazil

Plans over the Next 12 months:

2Q10

1Q10

2Q10

1Q10

2Q10

1Q10

Major Capital Investments

31%

44%

26%

22%

50%

58%

Expansion to New Markets Abroad

27%

23%

2%

1%

44%

46%








Increased Operational Spending (net)

68%

70%

50%

50%

89%

82%

New Products/Services

36%

38%

15%

15%

47%

42%

Information Technology

28%

18%

25%

22%

36%

15%

Sales Promotion

19%

24%

12%

17%

17%

33%

R&D

17%

20%

8%

5%

25%

21%

Business Acquisitions

24%

14%

10%

10%

39%

30%





here

Loading