The New Product Shape-up: 5 Ways to Make the Most of the Recovering Economy

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Cuyahoga Falls, OH — February 25, 2011 — Ben Bernanke Dan Adams

New Product Blueprinting The Handbook for B2B Organic Growth

Focus on the Differences

Implement your customers' ideas, not yours.

Conduct B2B-optimized interviews.

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Get everyone listening to the voice of the customer.

Get quantitative.

Research your customers' alternatives.