Palo Alto, CA
Symphony EYC (formed from the merger of Aldata and EYC) combines the sophisticated customer engagement analytics of EYC with the high performance retail and distribution optimization execution capabilities of Aldata. The combined business will serve the needs of the new generation of shoppers, omni-shoppers, who access information anytime, anywhere and make decisions on brands and purchases in real time, online and inside the store. Symphony EYC will equip retailers with the key solutions required to engage, personalize, offer and fulfill omni-shoppers’ expectations as they increasingly use mobile and social platforms to shop.
Symphony EYC clients will benefit from:
- A combined supply and demand proposition with customer-powered demand forecasting that will revolutionize retailing merchandising and supply chain efficiency;
- Consultancy, services and support operations for over 1000 retail/CPG clients globally;
- Development innovation in customer analytics demand driven merchandising, customer engagement and supply chain execution.